Frequently Asked Questions
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This is your opportunity to answer questions that your prospects and customers ask you over and over again, with the idea that the FAQ on the website will serve your visitors better and cut down on the questions you receive. Always pose the questions in a positive fashion and, while you must always answer the questions honestly, you also want to make sure you keep them interested. Your answers should help persuade the visitor to take the next step or action to hire you or purchase your product.
What to include: Questions you are asked repeatedly, questions that always come up when speaking with prospects, questions that address (and solve) possible objections your prospects have, questions that can help remove any barriers or perceptions prospects may have.